NSL – Story Behind The Sticker Commercial

Concept: “Nova Scotia Loyal” is a campaign celebrating the province’s unique pride, culture, and community. By encouraging locals to support businesses, buy local, and embrace their heritage, it aims to strengthen the economy, foster unity, and showcase everything that makes Nova Scotia special. The initiative turns pride into action with incentives to prioritize local products, fuelling a brighter, loyal future for the province.

Client: Nova Scotia Loyal
Agency: Creative Currency
Producer: Claire Doucette
Director: Adam Lawson
Director of Photography: Joseph Savage
Sound mix: Jeremy Reid